
A partnership or a strategic alliance is a complicated process to get started. It is characterized by many moving parts and potential pitfalls that you must keep track of.
Fortunately, there are some fixed points that you can steer by. These 12 phases a partnership typically goes through:


As I said, the model is divided into 12 phases that extend from the first nascent idea, through the selection of partners to the end of a partnership.
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Please note that these are just guidelines. Each partnership follows its own unique route. However, remember that each of these phases is important and none should be ignored if the goal is a balanced partnership that achieves its goals.

Freely processed after The Partnering Toolbook
See also our videos about partnerships here
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