The AIDA model is a simple communication method that can help you capture the recipient's interest, regardless of the type of written communication you are working with.
The model consists of four elements. You deal with them one by one - before you finally build your inquiry together.
Download the template at the bottom of the article
The elements are:
Attention – is used to capture the attention of the recipient and make him read on
Medium: Headline, image, bullet points
Interest – the recipient's attention is captured, and the recipient must be interested in your service. The starting point should be that the recipient predominantly takes their own interests as a starting point, and new interesting opportunities and benefits must be offered for the recipient.
Means: e.g. pointing out initiatives that free up time, make everyday life easier, provide increased earnings, provide opportunities for training, etc.
Desire - attention has now been drawn to the problems and the new opportunities which have aroused needs and wishes to buy.
Means: making it likely that you have the right solution to the problems because your product or service can bring many benefits to the recipient.
Action – signal for action.
Means: offer to elaborate on your product or service in a personal meeting.
(Introduced by MT Copeland in 1925)
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