Before starting a project, it is important to specify what the project's goal is. Where do we want to go and what is the desired result?
To ensure that you get all the way around the goal formulation, there are three types of goals that must be decided upon:
1. Purpose and vision
2. Delivery
3. Success criteria
For a project to be successful, the steering group and the project group should agree on what expectations they have for the project and for each other. There are three essential points that must be clarified between the partners, these are popularly called the project triangle and consist of:
During the course of a project, the project's objectives will usually change because the participants become smarter through the project. The fact that an objective is changeable does not mean that one should not have an initial objective for the project. On the other hand, it is important that there is always a fair objective that is continuously adjusted.
If an objective is maintained throughout the process, it is either due to conservatism or that nothing has been learned through the project.
A project manager can be called the project's captain, and it is he who sets the course. When the project participants know what expectations there are for their work, they can act better in relation to the set goals. A clear course helps to raise both the level of ambition and the motivation of the project participants.
The project manager can make his expectations clear, e.g. by making sure that the deliverables are formulated in an easy-to-understand way, so that the group has no doubts about what they have to deliver. It is also important that there is a connection between the vision and the deliverables. Most people are motivated by seeing the results of their work. When there is a connection between vision and deliverables, it is clear why you do what you do.
The objective motivates the project participants:
The goal hierarchy is a great tool for formulating goals that involves 4 simple steps. Each step goes into depth with a central question: Why is the project important (goals and purpose)? How is the purpose achieved (deliverables)? What do we promise with the project (promise) and when is the project a success (success criteria)?
A few simple rules are attached to each step:
All project group participants stand together in front of a blank wall, flipchart or around an empty table. All participants offer good reasons for why the project has relevance and justification. In other words, the participants each contribute their own answer to why the project is important.
The participants stand together around the same wall as in the previous round. Here, the participants answer the question about how they want to achieve the goals. That is What will it take for the goals to become a reality? What will the project deliver? Now work must be done downwards in the target hierarchy.
At this stage, the project group starts from the objectives from stage 1 and the deliverables from stage two. The question now is where to draw the line between the project's goals and deliverables. There is a practical reason to very precisely separate goals and deliverables. The separation defines where the project ends - i.e. when the project group is finished.
The participants are still gathered around the same wall or table as in previous rounds. Here, the participants identify which success criteria can be linked to the sub-objectives so that they become measurable. The success criteria must be measurable, realistic and time-based. Ex. 25 new signs erected before the end of 2013.
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