Digital

Find inspiration and methods on how to grasp the new digital options. Including the potential and the challenges that you and your company’s presence on social media presents.

Internet of Things: You need to think like Google

THEME | We have talked with Martin Jørgensen, chief of innovation in Xtel Wireless in Aalborg, about Internet of Things, the possibilities and limitations of this technology and what he thinks will happen in the future.

Despite technoskepticism: Augmented Reality helps manufacturing companies

TOOL | Augmented Reality (AR) is more than just Pokemon Go and IKEA catalogues. Magid Abraham and Marco Annunziata writes that Augmented Reality is already helping us improve our employee’s achievements.

How do you secure your data?

Areas such as product- and business development, customer service, sales, communication and operations typically take up much of our companies’ energy. But an area that is often given too little attention – especially in this increasingly digitalized age – is data security. How do we secure ourselves? Against what? And why?

What will IoT mean to your business?

TOOL | In recent years one of the major trends has been the Internet of Things (IoT). Are you uncertain about what it is, which opportunities are buried here or what it will mean to your business then read along as we look closer at what IoT is and whether or not the hype is justified.

5 areas where AI and robot technology changes your company

It's often routine or manual functions that are automated by robots and AI and replaced by other types of jobs, which are based on more technical, social or creative skills. But every part of the company will be affected by the development, and this is not necessarily a bad thing. Here are five examples.

What's your digital IQ?

Digitalization is at the top of the agenda in most companies these days. Whether it’s about being on Facebook, making a web-shop or developing digital products, we realize that this is where progress is heading. And it’s moving fast. If you don’t want to fall off the wagon, you better hold on tight.

10 reasons why you need a digital marketing strategy

Hate it or love it. Digital media is here to stay. Without a plan for how to act on different digital channels you are in danger of being forgotten.

Ready for AI? It already changes the way companies organize themselves

AI, Artificial Intelligence, is still in its early stages, but already the technology is starting to influence how companies organize themselves, hire and train employees.

How to use virtual tools for smarter collaboration

Communication is increasingly an integrated part of pretty much every aspect of an organization, so we don’t necessarily need more internal communication, but rather smarter communication. Communication with a strategic approach, efficient user experience, breath of view and shared language.

Understand Blockchain

TOOL | Blockchain is a technology which, among other things, allows secure transactions directly between individuals. This means no need for middlemen such as banks. For instance, Blockchain is the technology behind the digital currency bitcoin and it has the potential to change the way we do business in the future.

We need skilled merchants behind the screen

That was one of the key points when LederIndsigt spoke with Peter Boris Kreilgaard, head of marketing at coop.dk. We talked about achieving success with digital marketing, how Coop differentiates itself in order to compete with competitors like Amazon and why it isn’t enough to “just” have a web shop.

Morten Vium (1/3) - The 3 most important things on a LinkedIn profile that creates business

VIDEO | Do you have difficulty finding out how to reach out to potential customers with LinkedIn? Watch Morten Viums videos and find a number of concrete places to start.

Sales with LinkedIn (1/3)

VIDEO | Do you think, like many sales directors, that LinkedIn is something for the marketing department and that salespeople can not really pick up value here? Then you are very wrong. According to Ole Bach Andersen from Newsperience, there are namely three ways sellers can use LinkedIn to generate sales: Field sales, indirect sales and social selling.

What is business mobility?

THEME | The term “mobility” or “business mobility” is used to describe the various strategies and technologies that the company uses to administrate a business that is independent from the location of the headquarter.

New Ways of Working (1/3)

VIDEO | Søren Krogh-Nielsen, CEO. of Ricoh Denmark A/S tells what benefits New Ways of Working has. Among other he speaks about the many benefits of using new technology intelligently so that collaboration and workflow works best.

Create your own digital ecosystem for information, network and sales

TOOL | In this article, we'll introduce you to the world of LinkedIn and explain the medium itself, before we equip you with practical tools and guidelines.

What do you want from LinkedIn – and why?

TOOL | LinkedIn is a part of your brand whether you like it or not. If you do not have a profile or a page, it will be noticed, and if you do have a profile or page, the way you use it will also be noticed. If applied the right way, a company’s page on LinkedIn can be an efficient tool for creating network, dialogue, knowledge sharing.

How to run your company’s page on LinkedIn

TOOL | LinkedIn is a part of your brand whether you like it or not. If you do not have a profile or a page, it will be noticed, and if you do have a profile or page, the way you use it will also be noticed. If applied the right way, a company’s page on LinkedIn can be an efficient tool for creating network, dialogue, knowledge sharing.

8 tips for a results oriented LinkedIn culture

TOOL | These 8 tips are developed as a supplement to our other tools concerning LinkedIn. Here we will forget the actual design of the medium and the preparations that leads to your LinkedIn effort for a while. Instead we would like to offer you 8 pieces of advice on how your entire company as a unit can maintain an efficient and result-oriented LinkedIn culture.

Social media - How are you going to make a living when you die?

THEME | All products and services are becoming more and more digital and social, while their costs and prices are reduced. Digital options makes individuals and start-ups capable of challenging even the most established institutions.

Gamification – make it fun

TOOL | What's happening when an CEO can make 80 % of his employees exercise regularly or when drivers slow down 22 % due to a single regulation? The surprising results are achieved by making it fun, to do the right thing.

It is no longer sufficient to trust your intuition – now you must trust big data

TOOL | When was the last time you made a decision based on your gut feeling, experience or just plain intuition? It happens quite often, right? And it is probably also the way you often lead your company. But what if you had concrete data from which you could base your decisions? Data that tells you in which direction the market, competition and the customers are moving?

What will the 3D printer mean to your company?

TOOL | There is hardly any doubt left about the enormous potential of 3D printing. But this also means that it can be quite unforeseeable how to draw advantage from it. With these principles you get an overview of how the 3D printer can help you to overcome the critical price, time and complexity barriers.

7 guidelines for safer BYOD

TOOL | If you in your company have chosen to offer your employees the freedom and flexibility of BYOD, there are certain things that are important to consider. We have found these seven practical advices that are definitely worth sharing.

Social media (1/3)

VIDEO | Social media is the source of new business models, where new businesses can stand up to the lagre established corporations. By integrating social media i your business model new, more effective, solutions arise. In these videos René Bach Lundsgaard share these four tip on how to best use social media in your business.

Soon Mixed Reality will change your company and your life drastically

TOOL | Virtual Reality (VR) is big business. The entertainment and use potential of VR and its baby brother AR (Augmented Reality) is clear and increasingly popular. But the next big thing is likely to be Mixed Reality where the best parts of AR and VR merge to provide a total experience of reality mixed with the digital world.