Export

Gather knowledge of different markets and read cases that illustrate how other companies have dealt with export. For instance, get insight in the significance of cultural differences regarding your export strategy, communication, negotiations etc.

How ready are you for export?

TOOL | The following questions focus on some of the characteristics successful exporters have in common. How many of them can you answer with a yes?

How to create an export strategy

TOOL | An export strategy is a flexible management tool and not a static document. The goal of the strategy should be compared to actual results in order to measure the success of various strategies. Add and adapt the strategy along the way as you gain new information and experience.

Identify your market

TOOL | If you want to succeed in your export market, first you must identify the market that is most profitable for your products or services in particular. Without guidance or help this can be a very time-consuming and expensive process – especially for smaller companies.

Prepare your product for export

TOOL | In order to sell your product on the foreign market you've decided on it is important to adapt your product to the market(s) you wish to sell it on. Here, you have to be aware of the county’s rules, conditions and preferences.

A guide to international shipping

TOOL | Here we will take you through some of the most important elements you should be aware of in relation to shipping.

Enter the Russian market successfully

TOOL | Based on the well-known fact that understanding promotes business and that understanding is the path to success, expert on Russia, Mette Baerbach Bas lists 10 tips on startup in Russia, which we have converted into this guide.

Asia’s golden Misses

THEME | A new type of consumer is taking Asia by storm. She's young, single and possess a large purchasing power, which is spent especially on luxury and high-end items. For instance, 94 % of all women in their 20’s in Hong Kong have bought a Louis Vuitton bag. This segment has been named “Gold Misses”.