External communication

How do you spread your company’s message most efficiently? How do you share your good news? Or the bad ones? Find a variety of methods, models and examples on how to bests deal with external communication.

11 tips to be less stressed, more relaxed and more self-confident before a presentation

TOOL | How to become more relaxed before a presentation. With relatively simple methods we can build up our self-consciousness and learn to relax a bit more under pressure.

Morten Vium (1/3) - The 3 most important things on a LinkedIn profile that creates business

VIDEO | Do you have difficulty finding out how to reach out to potential customers with LinkedIn? Watch Morten Viums videos and find a number of concrete places to start.

Branding (1/2)

VIDEO | Find out why Christian Majgaard believes that a brand is an impression, how you measure your brand's strength and how you can leverage your strong brand.

Create an effective communication strategy

THEME | You and your company communicate all the time. You cannot not-communicate, so make sure you have a plan. Which stories and messages do you want to tell? Whom do you want to share them with? How and when? And not least: Why? Targeted, trustworthy communication strengthens your company’s brand – and can be felt on the bottom line.

How to develop a communications plan

TOOL | In this model you are taken through all the relevant steps it takes to perform efficient communications. The plan also makes sure that all of the involved parties are aware of who says what, to whom and when. Your communication becomes clearer and the chances of your recipients understanding and “adopting” your message grows.

10 recommendations for a successful negotiation

TOOL | Negotiations are something that we all use every day. When you discuss who should empty the dishwasher or pick up the children, you are negotiating. But it is not all of us that are equally good at this. That is why we have put together 10 recommendations from negotiation guru Ed Brodow that will bring you closer to the successful negotiation.

Know your recipient: How to make a stakeholder analysis

TOOL | A stakeholder analysis is a useful tool when dealing with your company’s communications effort. It's important to know who you're communicating with in order to communicate efficiently.

A guide to the great phone call (and sale)

TOOL | The foundation of all great phone calls is that they take place between people. If you want great phone calls, you must be the person you are. For some, it'll feel awkward and difficult, because it's different from what you are used to doing. Accept that the only way you'll have great calls is by being a human talking to a human.

How to interview your customer in three simple steps

TOOL | When you're selling something, no matter what, you cannot avoid sometimes talking to your customers. Editor and author Geoffrey James recommends at inc.com that to gain as much valuable information from the conversation as possible, you must prepare thoroughly.

AIDA – Get attention from your recipient

VÆRKTØJ | Simple communication method that helps you to capture the interest of the recipient, whatever type of writing you are working with. Attention, Interest, Desire, Action.

The marketing mix: The 4P’s and 4C’s

TOOL | You've analyzed your market. You know your own product and similar product’s story and life circle along with the trends and central elements, that decide where your product or your service fits into your industry. Now it is time to start focusing on research and create a product that reflects your business goals and targets, while it also gives your customers great solutions (price, packaging, convenience).

Communication policy

TOOL | Would you like to improve your company's ability to communicate? You can do this by using a communication policy. It clarifies the goals for the organization’s communication efforts and integrates, coordinates and manages the communication so that it is capable of fulfilling the organization’s goals.

How to write a convincing email

TOOL | Something that's often discussed in offices and management hallways is all the unnecessary emails we are sending back and forth. As we've written before, good email habits start with a company's top management. So here are 6 effective tips on how to write better emails – for when it can't be avoided.

How to write an effective press release

TOOL | A well-written press release decides whether your message reaches the public or not. The trick is to write it in a way that makes reporters pick up the story. Most people know that a well-written press release is important for gaining access to the media, but several things can mess it up.

Communication Strategy

TEMPLATE | Download template for planning a communication strategy.

Communications strategy (1/3)

VIDEO | Many businesses make the mistake of talking about their products. Sofas for instance, or IT support. The problem is, that this almost always results in a rattling off of salesy platiudes that neither makes your customers more happy, smarter og willing to buy.

10 classic communication fails – how to avoid them

TOOL | A lot of communications mistakes are easy to avoid if you spend a little extra time considering what approach you have to the ones you are communicating with.

Storytelling – how to use stories

TOOL | Telling a good story is easier said than done, and if companies want to do it successfully they must know what to do and why it's so important.

4MAT – learning styles, pedagogical method and process

TEMA | With insight in 4MAT’s learning styles you will get a clear picture of your own learning style and the learning styles of others. You will become better equipped at targeting your own presentation to others and at taking responsibility for both your own and others’ learning.

4MAT communication (1/2)

VIDEO | How do you become a great communicator and which four phases must your message go through to be effective? Find out in Mette Bugge Kronborgs video

Storytelling: How stories become business

VIDEO| In an ever-changing world, where the old rules of marketing no longer apply, cultural understanding and identity is the icebreaker that makes you attractive. We need to learn the cultural codes and play accordingly, and we need to understand the core of our own business and communicate it through stories that touches people’s hearts, according to Jim Lyngvild. Because the good story is far more important than the actual product.