Tools & Templates

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Blue Ocean Strategy

A strategy where you target an unexplored blue market, rather than trying to cope with the fierce competition and your competitors in the red market.

How to create a convincing business case

A business case can be created in many different ways. From an informal oral presentation to a formal document containing paragraphs and extensive calculations. Here we present a version that is located somewhere in the middle.

Henry Mintzberg’s 10 schools of strategy

One of the difficult things about learning about strategy is that it means different things to different people. It is this problem that Henry Mintzberg and others are dealing with in Strategy Safari.

Ansoff’s Growth Matrix

Ansoff’s Growth Matrix present three different possibilities your company can pursue in order to obtain growth.

Business Model Generation

Download a presentation of Business Model Generation.

Formulating project goals

How to formulate a effective project goal. Before you begin your project, it's important to specify what the project goals are, where you want to end, and what the desired outcome is.

4 concepts that allow you to turn a good company into a great one

Jim Collins, author of ‘Good to Great', 2011, has examined 1435 good companies, isolated the best 11 and investigated how they have gone from good to great companies. Det er der kommet fire interessante koncepter ud af. This has produced four interesting concepts

Are you ready to "fail faster”? 4 steps that let you do it successfully

Does it really pay of to “fail faster”? Many companies don’t find their right path until they have been down a couple of wrong ones. They often need to scrap perfectly good projects and ideas which they have already invested lots of time and effort in. But actually, these mistakes let us know our business even better and they lead us closer to success. It’s about failing a lot, failing fast and moving on.

Flexible and rigid goals. Is the problem motivation or consistency?

It’s no surprise that most people prefer flexible goals. In the end, we’re quite bad at predicting the future, and the elbowroom a flexible goal offers means that we can change the goal a little along the way. But this logic doesn’t apply when it comes to completing a goal. Here, studies show that we are better at completing a goal when it follows a structured and rigid plan.

Market mapping

Use market mapping to analyze your competitors, identify holes in your market or to segment your customers.
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