Tools & Templates

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What do you want from LinkedIn – and why?

LinkedIn is a part of your brand whether you like it or not. If you do not have a profile or a page, it will be noticed, and if you do have a profile or page, the way you use it will also be noticed. If applied the right way, a company’s page on LinkedIn can be an efficient tool for creating network, dialogue, knowledge sharing.

Create your own digital ecosystem for information, network and sales

In this article, we'll introduce you to the world of LinkedIn and explain the medium itself, before we equip you with practical tools and guidelines.

NPS®: Would your customers recommend your company to a friend?

Loyal customers are important to any company. Not only is it cheaper to sell to existing customers, and loyal customers more often do business with you again, your loyal customers also recommend your company to others. As such, they can act as your marketing department through word of mouth. An efficient path to a high growth rate.

Keller’s Brand Equity Model

What makes a brand solid? And how do you make your brand more solid? Keller’s Brand Equity Model can help you.

What is a personal brand and why do you need one

Personal branding is not a new phenomenon. The term became popular back in the 1990’s and it's widely acknowledged that it's important how you appear. Especially on social media. Nevertheless, only few professionals work deliberately on their personal brand.

Customer retention: 10 strategies to implement now

Good customer retention is basically about making your product, your customer service and your communications so good that your customer doesn't want to leave you.

How to minimize the tightwads’ pain of paying

Almost ¼ of your customers can, with the very academic description of the researchers, be called “tightwads”. These customers are particular difficult to sell to, not because they do not need your product or do not think that it is worth the price, but because they experience more agony from spending money than others. The difference between the tightwads and their opposites, the spendthrifts, can be seen in the brain.

The PVI Model. How to be more visible at work

As an employee working from home, no matter if you work full time or part-time, you may sometimes feel that you've been forgotten by the rest of the organization. If this is the case, there is actually something you can do about it.

How to interview your customer in three simple steps

When you're selling something, no matter what, you cannot avoid sometimes talking to your customers. Editor and author Geoffrey James recommends at that to gain as much valuable information from the conversation as possible, you must prepare thoroughly.

What every company should know about emotional relations

To help your customer you must know what challenges, successes and focus areas he has.
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