How (not) to make a B2B sale
Selling business to business (B2B) can be a difficult and exhausting process. Often it takes a long time for a potential customer to say “yes” and you risk a huge amount of “no thanks” along the way. But without selling we have no business, so there’s no way around it. In this article we’ll show you five classic mistakes to avoid, and we’ll give you five steps to the extraordinarily good sales process.