Tools & Templates

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How to build your personal brand

Imagine if you knew exactly how other people see you. How your personal brand looks. This way, you would be able to fully exploit your strengths and features and come off as both fascinating and valuable. Read along, as we show how you identify and use your personal brand.

Negativity and how it affects your inner chemistry

If you feel that you spend more time and energy thinking about negative comments and conversations than positive ones then you’re not alone. It’s because the hormone that’s produced when we encounter criticism, rejection or anxiety remains in our bodies much longer than the hormone that’s produced when we receive positive comments and participate in positive conversations.

Motivation isn’t enough. You need a plan

Even though there are things we want to do (spend more time with our partner, read to the kids, meditate - you finish the list) we just don’t do it. If you think like that, you’re definitely not alone. Because motivation is difficult. Or rather. No. Motivation isn’t difficult. We’re often motivated.

A guide to international shipping

When you send your products abroad, there are several things you need to consider. Both practical issues such as choice of packaging and formal issues such as labeling, shipping papers, insurance and documentation needs to be in order. In this article we'll take you through some of the most important elements to be aware of in relation to shipping.

Prepare your product for export

In order to sell your product on the foreign market you've decided on it is important to adapt your product to the market(s) you wish to sell it on. Here, you have to be aware of the county’s rules, conditions and preferences.

Identify your market

If you want to succeed in your export market, first you must identify the market that is most profitable for your products or services in particular. Without guidance or help this can be a very time-consuming and expensive process – especially for smaller companies.

How to create an export strategy

An export strategy is a flexible management tool and not a static document. The goal of the strategy should be compared to actual results in order to measure the success of various strategies. Add and adapt the strategy along the way as you gain new information and experience.

How ready are you for export?

The following questions focus on some of the characteristics successful exporters have in common. How many of them can you answer with a yes?

Enter the Russian market successfully

Based on the well-known fact that understanding promotes business and that understanding is the path to success, expert on Russia, Mette Baerbach Bas lists 10 tips on startup in Russia, which we have converted into this guide.
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