Sales, Marketing and Communication

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10 reasons why you need a digital marketing strategy

Hate it or love it. Digital media is here to stay. Without a plan for how to act on different digital channels you are in danger of being forgotten.

Understand Blockchain

Blockchain is a technology which, among other things, allows secure transactions directly between individuals. This means no need for middlemen such as banks. For instance, Blockchain is the technology behind the digital currency bitcoin and it has the potential to change the way we do business in the future.

How to use the product life cycle for maximizing the success of a product

For many of us, marketing is as much an art form as it is science. If you need input concerning the scientific part of marketing, then the product life cycle is a good place to start. It shows, generally, when chances are highest for a specific initiative to give the best results.

How to grow by strengthening your company’s lead culture

Leads are references to potential customers which the company’s sales team then tries to convert into actual customers. There are many ways of addressing leads and generating leads, but the goal is always the same: To create sales and growth.

11 tips to be less stressed, more relaxed and more self-confident before a presentation

How to become more relaxed before a presentation. With relatively simple methods we can build up our self-consciousness and learn to relax a bit more under pressure.

8 tips for a results oriented LinkedIn culture

These 8 tips are developed as a supplement to our other tools concerning LinkedIn. Here we will forget the actual design of the medium and the preparations that leads to your LinkedIn effort for a while. Instead we would like to offer you 8 pieces of advice on how your entire company as a unit can maintain an efficient and result-oriented LinkedIn culture.

What do you want from LinkedIn – and why?

LinkedIn is a part of your brand whether you like it or not. If you do not have a profile or a page, it will be noticed, and if you do have a profile or page, the way you use it will also be noticed. If applied the right way, a company’s page on LinkedIn can be an efficient tool for creating network, dialogue, knowledge sharing.

Create your own digital ecosystem for information, network and sales

In this article, we'll introduce you to the world of LinkedIn and explain the medium itself, before we equip you with practical tools and guidelines.

NPS®: Would your customers recommend your company to a friend?

Loyal customers are important to any company. Not only is it cheaper to sell to existing customers, and loyal customers more often do business with you again, your loyal customers also recommend your company to others. As such, they can act as your marketing department through word of mouth. An efficient path to a high growth rate.
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