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Finn Kollerup presents a systematic method for generating idea you can use to generate, collect and idetify ideas and focus areas.
To ask the burning question is, according to Finn Kollerup, key for the ideas development phase. Which is why you have to spend a considerable amount of energy on this preliminary phase.
For a question to be "burning" it must be:
Please notic: It doesn't have to ba a realistins question, it's much more important that it's so ambitious and inspiring that you can't help but act on it.
Finn Kollerup has been selv-employed since 2000 in his business "Alt for kreativ". He is the author and co-author of several books on innovation.