For english subtitles please click the CC button in the player.
Storytelling: How stories become business (1/3)
How do you touch people’s emotions through storytelling across national borders and cultural differences?
Jim Lyngvild is a designer, author, businessman and lots of other things. Follow him in these three videos where he talks about branding, cultural differences and his business and export adventure in China.
In an ever-changing world, where the old rules of marketing no longer apply, cultural understanding and identity is the icebreaker that makes you attractive. We need to learn the cultural codes and play accordingly, and we need to understand the core of our own business and communicate it through stories that touches people’s hearts, according to Jim Lyngvild. Because the good story is far more important than the actual product.
See all three videos here: