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Since Igor Ansof created the growth matrix i 1957, business development has changed a lot. None the less, his model is still widely used as a starting point for business development. Today, this area is much more complex and dynamic, than Ansof's matrix i capable of showing. We need a new model for business development which shows the complexity business today work in.
That's why Kenny R. M. Sørensen, network director in Executives Global Network and responsible for its business development network with more than 200 members has created this model.
The Business Development 2.0 model is used to describe any Company's development and to give a clear picture of the company's development and future focus.