Creating a vision is not just reserved for large companies or managers. Whether you're leading an organization, a team, or even your own life, a vision is a critical factor in achieving meaningful success. But how do you create a vision with real meaning?
The important thing is to consider the meaning behind the vision. We call it a WHY vision.
If you have been involved in a company's strategic work, you have most likely heard about the company's vision.
The vision describes, as we have written elsewhere on LederInsigt, "a future image of the company. It is the common direction that the entire company must work towards achieving”. (link)
But often it is not enough to have a vision. Many employees do not feel they really get it under their skin. THEY do not understand WHY this vision is important to them. What is the meaning of it?
Therefore, when we help companies with strategy, we work with what we call a WHY vision.
The WHY comes from Simon Sinek's "Golden Circle". Your WHY (or why) is "dit purpose, your vision or cause. Why does your company exist and why does it interest others? (link)
Working with the company's WHY offers three advantages, pure vision work has more difficulty:
(You can read more about Simon Sinek's Golden Circle here (link)
In this article, we explore the steps to creating a vision that not only guides, but also inspires and motivates.
A meaningful vision begins with an understanding of your core values. What drives you? What do you consider essential for success? Reflection on these questions will form the foundation of your vision. Identify the principles that you value most and that you want to integrate into your vision.
A vision extends beyond the next year or two. It looks into the future and identifies long-term goals. What do you want to achieve in the medium and long term? These goals should be realistic, but at the same time challenging enough to create motivation and commitment.
For your vision to have depth and meaning, it must be rooted in a meaningful purpose. How will your actions contribute to society, your employees, or your personal goals? A vision with a meaningful purpose creates not only a sense of direction, but also a sense of doing something bigger than yourself.
A vision is not created by just one person. Involve the people affected by the vision, whether employees, partners or other stakeholders. Create a sense of community and ownership by listening to others' perspectives and ideas. This will make the vision more comprehensive and sustainable.
A vision must be easy to understand, but at the same time inspiring. Use clear and engaging words that paint a vivid picture of what can be achieved. Don't be afraid to include a little poetry or metaphors to make it memorable.
A vision is not just a poster on the wall; it must be translated into action. Design concrete action plans that can bring the vision to reality. These plans should be measurable and time-bound to hold you and your team accountable.
A vision is not static. The world changes, and so may your goals and values. Regularly evaluate your vision and be prepared to adjust it according to your new reality. It ensures that the vision remains relevant and meaningful over time.
Creating a WHY vision requires time, reflection and commitment. It is a continuous process that can be critical to personal or professional success. By anchoring your vision in your core values, long-term goals and a meaningful purpose, you can create a direction that not only guides, but also inspires and motivates yourself and those around you.
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