Communication

How to get employees to listen

It can be difficult to get employees to listen, but there are some tricks or methods you can use to increase the chance that they will actually hear, understand and act on what you say.

In this article, you will learn how to use presentation techniques and storytelling to get your employees to listen. It is about both your message and how you deliver it.

The way you present your message is important. Because if you do it wrong, your listeners get an absent expression in their eyes and you can see that they start to consider taking out their smartphone. But if you know how to present your message in the right way, you can maintain attention and perhaps even entertain your recipients.

Storytelling both helps to make your messages more exciting and if you wrap your messages in a good story, we will remember your messages more easily.

Communication

Presentation technique

In her video series, Karin Krogh's gives a number of good tips for better presentation techniques. The main messages are extracted here.

  • James Bond start. Start with what Karin Krogh calls a James Bond start. That is to say: Start with something exciting. Just like a James Bond movie always starts with a big explosion or a wild car chase.
  • Use stories. We remember stories better than numbers and facts. Therefore, always use stories when you want to be sure to get your message out.
  • Say it three times. Search for your recipients to remember your most important message by telling it three times. It works like this: First you say what it is you want to say. Then you tell it. And then you finish by telling what you have told. We are not able to remember very many things at once, so you need to repeat your most important message.

Watch the entire video for yourself here.

Storytelling

Now you know how to deliver a message without losing your audience's attention. One of the messages is that you use stories. But if you're not the type to pull a good anecdote out of your sleeve at every opportunity (believe me, I don't either. I can never remember the good stories when I need them), then you can find help in storytelling.

First, it's about finding the good stories. And yes, you also have plenty of them in storage, in the back of your mind, even if you can't think of a single one right now.

Do like this:

  1. Find out what your problem is. Your challenge. Your message.
    1. for example, that the company initiates a new strategy and you know that it will be met with resistance from your employees.
  2. What feelings does it create in your recipients? Eg. joy, anger, or anxiety.
    1. In this hypothetical example, it might be frustration, abandonment, or anger
  3. Brainstorm anecdotes where you felt the same way. If you need more ideas, consider examples from pop culture, movies, celebrities, jokes or fashion.

How to use your anecdotes for storytelling

Now you have a handful of situations, all tied to a specific emotion. To use your situations for storytelling, you can use this procedure:

 

  1. Enter year, a date or start with XX years ago, yesterday...:

I stood…

I sat …

I found myself in…

was I …

  1. Describe the scene.

Where were you?

What were you doing?

What should you?

What did you feel?

  1. What happened?

Tell briefly what happened

  1. Switch to your actual point

"9 out of 10 of the clients, companies, people I meet do the same when [insert problem]

  1. Briefly describe why this is a problem
  2. Tell your recipient what he/she should do instead (short and precise)

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