Culture & behavior

This is how you build trust through your behavior

Stephen MR Covey speaks in Speed of Trust – the decisive difference (2012) that every interaction between people is "a moment of trust", where one builds or destroys trust through one's behaviour. It is therefore important that you display a behavior that creates trust. According to Covey, one pays a high "trust tax" if one's behavior puts one in situations that can appear to breach trust. In order to keep your relationships of trust intact and avoid having to pay the "trust tax", he recommends that you adjust your behavior in 13 different areas. There are therefore 13 different handles that you can turn on in the work of gaining trust and becoming a more trusting person.

Culture & behavior

We have selected four of the 13 behaviors that you can start working on right away. What they have in common is that they are functional and universal, so you can introduce them here and now, and use them in all kinds of relationships – private and professional.

Behavior 1: Speak straight out of the box

When you tell the truth and are straightforward, you strengthen your integrity and honesty. When you are honest, people can read you and your attitudes, so they know where you stand. Lies and deception, just like "walking around the hot porridge" and "speaking with two tongues" strain every form of interaction. When people lie, it destroys trust.

You can work on your ability to speak straight out of the bag in the following ways:

  • Ask yourself what is holding you back from telling the truth. Is it fear of the consequences, fear of being wrong, or lack of courage? Instead, find and focus on the bonuses by being honest.
  • Stop in the middle of a conversation and assess whether you are speaking straight out of the bag or you are off track. Get the conversation back on track by thinking back to what your intention was from the start.
  • Learn to get to the point quickly and realize that "less is more". Focus on your linguistic precision and use your words sparingly to avoid long explanations that you cannot understand.

Behavior 4: Correct mistakes

This behavior is about more than just saying sorry. It is about healing the wounds, about fixing the shards and making things good again. It is based on humility, integrity and compensation. The opposite here is denial, the attempt to justify mistakes, or to cover up the mistakes you make. It's very much about ego and pride, and they can be hard to fight because it takes courage to admit a mistake. If you make a mistake (the fact is, everyone makes mistakes), the question is not what you've done, but what you're going to do about it. In companies, it is, for example, about making an unsatisfied customer happy again by correcting a mistake. It may be that you give a gift card as compensation. The little extra is commendable and you will be remembered for it.

You can work on your ability to correct mistakes like this:

  • Pay attention to your reaction the next time you make a mistake. Are you trying to ignore it, justify it or cover it up? Or are you quick to admit it and do what you can to compensate?
  • The next time someone makes a mistake, be quick to forgive to make it easier for others to make up for their mistakes.

Behavior 5: Be loyal

Part of being loyal is being appreciative of other people – what they do and say, and the person they are. As a manager, you can create a good working environment full of trust, where the employees are safe, by recognizing them and being sincere and loyal to them all the way. It's no use being falsely appreciative and talking bad behind people's backs afterwards.

You can train your loyalty in the following ways:

  • When others speak ill of a person, you have several options. You can choose to go or you can stay without participating in the conversation. You can also say something positive about the person, or express your discomfort with the situation and ask people to stop talking about people behind their backs.
  • The next time you work in a team, give lots of recognition to the individual people for the tasks they have solved.

Behavior 9: Define expectations

Expectations are there to be aligned, otherwise they don't work. Reconciliation of expectations is an important prevention behaviour, because if we do not live up to each other's expectations, it can lead to a breach of trust. In order for us to live up to each other's expectations, they must be defined clearly and distinctly, and this can be a challenging task. In a work context, it requires insight into the elements of the task to define what is expected.

To create clarity about the expectations you place on others, you can do the following.

  • Ask questions about whether your employee has understood your expectations. Ask her to explain what her next step is and what yours is. Find out if she can live up to expectations or what you can do to make it easier.

As I said, you can start training these four types of behavior right away and build the confidence that, according to Covey, is an important economic driving force.

Read about the Danish trust society here

Read more about Speed of Trust – the crucial difference here: www.myspeedoftrust.com

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